Nationals slugger Adam Dunn, whose social media highlight to this point was his declaration last month that he didn't know what a blog was, has signed with MASN to blog on their web site.
Seriously.
He'll publish a written post once a month, and sit for what is being described as a video blog once a week. According to a statement from the network, Dunn will use the video segments to respond to fan-submitted questions directly.
So... a little like Facebook, yeah.
"To talk to fans directly, answer their questions and be able to explain what we do out here every night -- that's a pretty unique opportunity," Dunn said in the MASN statement. "I'm obviously new to blogging, but I think it's going to be a lot of fun."
The last line is a nod to his now-well-publicized statement at an on-the-record press conference to a dozen or so Nationals bloggers, including this one. Asked what the players do during rain delays, Dunn tried kicking the question to Nick Johnson, but not before another blogger interjected to sarcastically ask, "you don't read blogs?"
Dunn, straight-faced, replied, "I'm not gonna lie, I don't even know what a blog is."
The rapt audience of bloggers laughed. Dunn did not. "I'm serious," he said. "Is that like Facebook?"
So, good for Adam Dunn for making an attempt to embrace the interwebs here. The truth is, his market potential is extremely high and the Nationals have done almost nothing to promote him (and his 20 home runs) here in Washington.
That's why it's even more important for players to bypass the club's filter and engage fans directly. They can exert considerable influence on the management of their reputation with really very little effort. I'm not sure MASNsports.com is the place I'd go to do that, but c'est la vie. Good for him for giving it a shot.
